Veja a programação do CAT, evento que acontece no dia 10 de junho de 2010, no Pier 94 - NYC.
Panel: Making it Work in the Post-Digital World - Digital Meets the Real World
Are we post-digital yet? Inside and outside the brand world, creativity is evolving beyond a web-based framework. Some of the most interesting creative efforts of the past year have harnessed a digital mindset but have played out in the real world. Some of the people who have brought interactivity to the streets talk about their work and how to make the best digital ideas happen in meat space.
Moderator: Teressa Iezzi, Editor, Creativity
Panelists:
Andreas Dahlqvist, ECD, DDB Stockholm
Theo Watson, Interactive Installation Specialist and Co-founder, openFrameworks & YesYesNo
Conor Brady, Chief Creative Officer, Organic.
9:20 - Augmented Reality - The Next Wave
Blaise is a designer, inventor and strategist, whose wizardry extends to social media, interaction design, computer vision, augmented reality and graphics. He is the creator of Seadragon (acquired by Microsoft Live Labs in 2006) and co-creator of Photosynth, which makes amazing, interactive 3D experiences out of 2D images. He is Architect of Bing Maps and Bing Mobile at Microsoft and at CAT he’ll demonstrate and discuss this technology, which brings augmented reality to searchable maps. We suggest wearing a hat to this one, to keep all the bits in one place after your mind gets blown apart.
Blaise Agüera y Arcas, Architect of Bing Maps and Bing Mobile, Microsoft.
9:45 - Panel: The New Rock Stars, Part Deux - Creative Technologists and Digital Strategists
Now with added strategy! Our creative technologists panel returns by popular demand- this time with an expanded range of players. They all have one thing in common—they work where the rubber of tech hits the road of creativity. These tech and innovation leaders from some of the most creative companies talk about bringing tech and creativity together in their organizations, on their teams and in their creative process.
Panelists:
Ivan Askwith, Director of Strategy, Big Spaceship
Andrew Bell, Creative Technologist, The Mill
Faris Yakob, Chief Innovation Officer, MDC Partners
10:20 - Break
10:35 - 3D TV - What You Need to Know, with AICP Digital
After 3D films dominated the box office, all eyes were on the TV space. When and how would the 3D juggernaut roll into your living room? Find out from the experts. Representatives of AICP Digital and the world’s leading names in high end imagery (including the companies behind Avatar and the upcoming Tron: Legacy) separate fact from fantasy in the 3D TV space. For creatives, producers and marketers, 3D TV raises a host of questions: Will broadcast ads go 3D? What’s the cost of producing one? What’s the difference between shooting for 3D and converting after the fact? What about the dorky glasses? These and more issues will be discussed here.
Moderator: Matt Miller, President, AICP
Panelists:
Jon Collins, President, Framestore NY
Ed Ulbrich, President, Commercial Division and EVP, Digital Domain
11:05 - The Real-Time, Networked City
Carlo Ratti, Director, MIT SENSEable City Lab
11:30 - The Evolution of Storytelling
Whatever the platform, most brand creativity types would agree that their job is brand storytelling. But the story has changed. Or has it? Is the classic commercial narrative still relevant? Are utility and storytelling at odds? Is an app a story? Once again, we’ll hash it out in the CAT storytelling throwdown.
Moderator: Teressa Iezzi, Editor, Creativity
Panelists:
Nicke Bergstrom, Creative Director, Mother New York
Patrick Gardner, CEO, Perfect Fools
Nick Law, EVP, Chief Creative Officer—North America, R/GA
12:15 - Making Data Viz Work
Data visualization and infographics have gone from nerd hobby to an increasingly important part of the marketing picture. Wrangling and interpreting the vast sea of data generated every second, making sense of it for brands and consumers, and making it look amazing has become a core creative concern. One of the most respected names in data visualization shows you their work and talks about making data work, beautifully.
Eric Rodenbeck, Founder and Creative Director, Stamen
12:35 - Technology and Content: Reimagining the Consumer Connection
From augmented reality to Animoto, barcodes to BlackBerry, 3D to FourSquare and Facebook to Fark, technology is allowing content companies to reimagine how they connect with people. Hear how Time Inc. is using new technology to innovate across multiple platforms, reaching people however, whenever, and wherever they want.
John Cantarella, President, Digital, Time Inc. News & Sports Group
12:50 - Lunch, featuring an Interactive Executive Workshop with Boulder Digital Works
New at CaT New York! This session, co-led by Matt Howell, Chief Interactive Officer at Modernista!, and Faris Yakob, Chief Innovation Officer at MDC Partners, with special guests, will be a truly interactive experience, involving active conversations, challenges, confessions, and discussions on relevant digital topics.
The intention is to get the audience involved, roll up their sleeves, and put theory to practice. Each attendee and presenter should come prepared to openly collaborate, let down competitive walls, and challenge industry assumptions.
The session is open to CAT ticket holders on a first come, first served basis. The first 300 people who register for CAT are eligible.
2:10 - Maximizing Digital Marketing
Hear from Adobe on the acclaimed Creative Suite5 (with the ooh-ahh inducing content aware fill), and Flash Player 10.1, built to enable interactive design across new digital media channels and devices, the Flash/HTML 5 debate, the cheeky I Heart Apple campaign and more.
Lynn Grillo, Creative Solutions Engineering Manager, Adobe
2:40 - Panel: Making it Work - Agencies or Tech Developers? Yes.
As agencies evolve, their mandate has expanded from orchestrating brand campaigns to developing their own IP, including software, apps and physical products. How is this changing the process, the talent base and the work? Should agencies be behaving more like developers?
Moderator: Ann-Christine Diaz, Managing Editor, Creativity
Panelists:
Winston Binch, Partner, Crispin Porter + Bogusky
Michael Lebowitz, Founder and CEO, Big Spaceship
Thor Muller, CTO and Co-founder, Get Satisfaction
Matthew Szymczyk, Co-founder and CEO, Zugara
3:20 - Demo Sessions
Get hands-on with presentations and practical lessons from these top companies. You will have an opportunity to attend 3 of the 4 featured sessions during this designated time period.
3:25-3:45 - Demo 1
3:50-4:10 - Demo 2
4:15-4:35 - Demo 3
4:40 - Mobile Gaming
Tapulous has been resoundingly successful at creating social apps for the iPhone. Its Tap Tap Revenge is the biggest game on the platform, with 30 million users. Its new game, Riddim Ribbon, a music racing game co-produced with will.i.am., became the top grossing app on the App Store three days after launch. Find out how Tapulous thinks about apps development and the future of mobile gaming.
Bart Decrem, Founder and CEO, Tapulous
5:00 - The Future of Augmented Reality Double Play
David Petrou, Engineer, Google
Jan Erik Solem, Founder and CTO, Polar Rose
5:35 - Social-izing TV
Starling is a new platform that harnesses the still-powerful old media of TV and unites it with social media on mobile and the web. It’s all about “co-viewing,” the back channel conversation generated by TV show viewers online. Kevin Slavin, the game and storytelling pioneer who co-founded area/code will discuss his new venture and the evolution of TV and the shared cultural experience.
Kevin Slavin, Co-founder, Area/Code and Co-founder of Social TV Platform, Starling
6:00 - Panel: Location, Location, Location
Location-based services will undoubtedly be a bigger part of your personal life and the brand creativity world in the coming days. Find out how this space is evolving, for users and for brands, how user experience will progress, how it’ll all be monetized, and the new ways that local businesses and big brands will be involved. And what about your privacy? If you play along, do you forfeit it? Find out where it’s at from two of the biggest players in the LBS game, each of whom take a different approach to location.
Moderator: Kunur Patel, Advertising Age
Panelists:
Alex Rainert, Head of Product, Foursquare
Dave Wang, VP, Business Development, Booyah
Tina Unterlaender, Account Director, AKQA Mobile
6:30 - Cocktails
